Who We Are

 
 

Paul combines technical depth, marketing and business acumen, and passion for designing products and services that serve the cognitive and social needs of human beings. He has worked as CTO for startups such as Idealab's Snap.com, developed product roadmaps for consumer Internet companies, and managed developer outreach and web properties for Sun Microsystems, where he held the position of Senior Director / Distinguished Market Strategist and published a short book on transforming an existing business into new viability. From his background in the cybernetics of language, Paul has developed a methodology for modeling the conversations users need in order to understand how services can achieve their goals, and  that brands  need to convery value to and connect with their customers. He has collaborated closely with designers in creating high-traffic web sites and models of gnarly concepts such as innovation, play, and the creative process. From 2001 through 2007 he taught a course at Stanford University on the cybernetics of  design. He has  collaborated to create methodologies for understanding and cultivating innovation strategies that he has presented in Brazil and Austria. Paul was awarded a B.S. from MIT in Computer Science and Humanities, and a Ph.D. from Brunel University, where Gordon Pask was his thesis advisor. He is currently founder and CTO of Cybernetic Lifestyles.com, a strategic marketing and product innovation consulting firm  in New York City, with clients including Poetry Foundation, Intellectual Ventures, and Citigroup. He serves on the board of Artship San Francisco, and is a Fellow and Trustee of the American Society for Cybernetics.



 

CB combines solid experience in print and online media with a background in visual language and a creative network. She has an ability to conceive and develop creative media concepts. Her focus on independent journalism and what Colors coined as “anthro-pop-journalism” has brought her deep collaborations with humanists, visionaries, and iconoclasts. Her expertise in building content and process workflows ensures quality and consistency to in-depth storytelling, along with her sharp appreciation for timing and creative management in high-speed environments.

CB debuted as a photo producer for French ELLE. In 1995, she became managing editor of Colors, and followed the magazine to Italy, a year later. In 1999, she joined the launch team of Lemonde.fr, where she defined its visual language, managed the editorial team, and conceived the first multimedia prototypes. In 2002, she moved to Kabul to design and develop a magazine for Afghan children with NGO Aina, a non-profit for "independent media" founded by photojournalist Reza Deghati. In 2003, for non-profit EMDH, she co-edited the book Afghan Children Bear Witness, a collection of 37 interviews of children, telling of their life under Taliban rule. In 2004, she joined Magnum Photos in New York, as the creative director. She is the co-founder of Magnum In Motion, Magnum’s multimedia digital studio, with a site designed by cutting-edge group94; a successful business model. In 2005-2006, Magnum In Motion signed partnerships with Slate, Nokia, Nikon and HP. The site currently counts more than 120 web documentaries available for syndication, for HD screenings in museums and festivals, and for DVD collectors. In 2008, she directed the multimedia campaign Access To Life, commissioned to Magnum by The Global Fund. In 2009, seizing free from office work, she aims to expand opportunities to develop new media projects in a lab spirit under her own label: Dandy Vagabonds LLC.


Special thanks to Kim Runciman, Freelance Editor, Night Vision Editing, for the copy edit.